Kathryn Norris
Senior Director of Marketing
Kathryn Norris is a strategic and growth-focused Senior Director of Marketing for MCG Partners. MCG specializes in leadership, culture, and talent optimization by aligning your business and people strategy for maximum results.
She joins MCG Partners with over 15 years of experience leading the development and execution of cutting-edge marketing strategies for enterprise SAAS corporations, software startups, and venture investment firms, Kathryn is a recognized expert in promoting brand awareness through innovative demand generation, public relations, and social media campaigns.
Kathryn is known for her ability to foster collaboration across sales and marketing teams, bolster marketing’s impact on the sales funnel, and steer the adoption of new marketing technologies to refine messaging and amplify brand consistency. She has a proven track record of managing budgets and teams to launch successful products and campaigns that drive market penetration and contribute to achieving and surpassing business objectives.
Most recently, Kathryn served as the Director of Partnerships at the American Confidence Institute, where she established and cultivated strategic partnerships to amplify the organization’s mission and expand its reach. Prior to that, she was the Vice President of Marketing for Khayet’s Marketing Group, creating and implementing marketing strategies for early-stage software startups.
Kathryn previously held the role of Director of MarTech & Demand Generation at Alumni Ventures Group, where she formulated outbound demand generation and public relations strategy for over 18 venture capital funds, managing large budgets. In this role, she increased lead volume, boosted brand awareness by winning the firm its first-ever professional awards, and maximized marketing’s impact on the sales funnel with the implementation of new demand-generation software.
Earlier in her career, Kathryn held various marketing leadership positions at Skillsoft Corporation, including Senior Manager, Marketing and Marketing Manager, Small & Medium Sized Business. She was recognized for her exceptional contributions to sales and marketing synergy, earning consecutive sales-nominated special impact awards.
Kathryn graduated from Elmira College with a Bachelor of Arts in Psychology. She holds certificates from eCornell in Strategic Marketing and various Skillsoft certifications, including Defining Alternative Solutions to a Problem, Managing Motivation During Organizational Change, and Leveraging Emotional Intelligence.
In addition to her professional accomplishments, Kathryn is a hockey mom and enjoys an active lifestyle with her husband, son, and their Shihpoo, Hazel. She is also involved in various service projects, including volunteering for Boston Cares, Scouts, and the Special Olympics, and serving as a team Captain for the New England Walk for ALS.