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How to Build a Consulting Firm Client’s Trust for the Long Haul

In this episode of The Principal Podcast, Chuck Mollor goes behind his 35+ years of executive advising to share how he built MCG Partners into a trusted leadership, culture, and talent optimization firm. He talks about why he launched MCG in 2007, who his ideal clients are and who makes the hiring decision, and how he turns a first conversation into a signed engagement when the work is hard to make tangible upfront. Chuck also covers what’s worked best for attracting new business, from referrals and speaking to thought leadership and podcasting, and what it takes to build client relationships that last for years rather than a single project.

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