Bill House Senior Vice President bill.house@mcgpartners.net The Key Ingredient to Sales Success: Understanding (Not Just Challenging) Your Buyer I recently read the new sales book – The Challenger Sale: How to Take Control of the Customer Conversation, by Matthew Dixon and Brent Adamson. In it, they describe the five types of sales people – the Hard Workers, Relationship Builders, the Lone Wolf, the Reactive Problem Solvers and the Challengers.  Anyone with sales experience likely recognizes [...]