Culture Development

Culture shapes how your organization thinks, acts, and delivers value. We help you develop a culture that connects your market success with your workplace appeal. When your external brand (what customers experience) aligns with your internal brand (what employees live), you create an unstoppable force in your market.

Our approach goes beyond surface-level changes. We help you build a culture where your team understands the ‘why’ behind customer choices and feels personally invested in your success. This strategic alignment delivers remarkable results—our clients typically see a 3x return on investment through increased profitability, reduced turnover costs, and improved productivity. Your culture becomes your competitive advantage, driving success from the inside out.

Defining and Measuring Cultural Excellence

Align Internal
and External Brands

We help you create powerful consistency between your customer experience and employee culture to build an authentic organizational identity.

Develop Purpose
Driven Teams

Our culture work connects every employee to your company’s mission, fostering deeper engagement and personal investment in organizational success.

Transform Culture into
Competitive Advantage

We guide you in building a strategic culture framework that delivers measurable returns through increased profitability and enhanced workforce productivity.

See MCG in Action

The Challenge

A major acquisition causing disruption.

Following a major acquisition, a consumer products company faced significant challenges, including declining productivity, low employee satisfaction, and the loss of top talent. Engagement scores plummeted to 31% below industry benchmarks, largely due to cultural differences between the merged organizations. These disparities led to silos, communication barriers, and resistance to change, hindering overall performance.

The Solution

A comprehensive culture transformation initiative designed to address these issues head-on.

Company-Wide Assessments
Conducting thorough evaluations to understand the existing cultural landscape and identify key areas for improvement.

Leadership Alignment Sessions
Facilitating discussions among leaders to align on organizational purpose, core values, and expected leadership behaviors.

Targeted Team Development Programs
Creating customized programs to foster teamwork, enhance communication, and bridge divides within the organization.

The Result

47% increase in employee engagement.

Employee Engagement
Scores soared by 47% within 12 months, reflecting a significant turnaround in employee morale and satisfaction.

Cross-Functional Collaboration
Organizational surveys indicated marked improvements in collaboration among teams, breaking down previous silos.

Integration Efficiency
The company exceeded its integration efficiency targets, demonstrating effective alignment post-acquisition.

Voluntary Turnover Reduction
The initiative successfully reduced voluntary turnover rates by 31%, retaining critical talent.

Customer Satisfaction
Customer satisfaction scores improved by 18%, showcasing the positive effects of a revitalized organizational culture on external stakeholders.

Creating a Partnership

We take a different approach.

Customized Solutions

  • Tailored to organizational needs 
  • Industry-specific approaches 
  • Flexible program structures 

Proven Track Record

  • Long-term partnerships, some over 15 years
  • Cross-industry success
  • Measurable outcomes

Strong Partnership Model

  • Regular check-ins 
  • Responsive communication 
  • Continuous program optimization 

Comprehensive Approach

  • Individual coaching
  • Team development
  • Organization-wide programs
  • Custom content design

Tailored solutions that drive real results.